Poll Archive
What industries do you think offer the best opportunities for an in-house creative professional?
- Technology (57%, 4 Votes)
- Finance (43%, 3 Votes)
- Consumer Brands (43%, 3 Votes)
- Healthcare (14%, 1 Votes)
- Move to the agency side (14%, 1 Votes)
- Law (0%, 0 Votes)
Total Voters: 7
Start Date: January 1, 2012 @ 12:00 AM
End Date: No Expiry
How is your in-house team weathering cutbacks and squeezed budgets?
- We are in a hiring freeze (32%, 8 Votes)
- So far, our team has been unaffected (32%, 8 Votes)
- We are reducing total headcount and overhead (24%, 6 Votes)
- We are turning away non-critical work (16%, 4 Votes)
- We are outsourcing, on-site. (16%, 4 Votes)
- We are sending more work off-shore (8%, 2 Votes)
Total Voters: 25
Start Date: November 1, 2011 @ 7:00 AM
End Date: No Expiry
What are the growth opportunities at your firm for your creative staff?
- We provide staff with training to learn new skills (61%, 20 Votes)
- There is no advancement beyond project management (33%, 11 Votes)
- We pay our senior people well (30%, 10 Votes)
- Designers are encouraged to move into project management (21%, 7 Votes)
- Production artists are encouraged to move into design (15%, 5 Votes)
Total Voters: 33
Start Date: October 5, 2011 @ 8:37 AM
End Date: No Expiry
What kind of career path has led you to where you are today?
- I came from the agency side (44%, 17 Votes)
- I have always worked in-house (38%, 15 Votes)
- I moved into management from design or project management (33%, 13 Votes)
- I have always managed people and/or operations (5%, 2 Votes)
Total Voters: 39
Start Date: October 5, 2011 @ 8:36 AM
End Date: No Expiry
How involved in the brand development process is your in-house team?
- We lead the effort and do all development and execution in-house (43%, 25 Votes)
- Marketing works directly with external agencies – we aren’t involved (28%, 16 Votes)
- We partner with an agency to drive the creative direction (24%, 14 Votes)
- We execute only – we don’t have the bandwidth for brand development (3%, 2 Votes)
- We execute only – we don’t have the right staff for brand development (2%, 1 Votes)
Total Voters: 58
Start Date: September 11, 2011 @ 12:00 AM
End Date: No Expiry
What poses the biggest challenge or obstacle to the success of your in-house team?
- Selling our work to non-creatives who don’t understand design and marketing (62%, 13 Votes)
- Finding the right chargeback model – if our service is free, clients abuse us; if we charge back, clients question every penny (24%, 5 Votes)
- Proving ROI to senior management, when we don’t generate revenue (14%, 3 Votes)
- Competing with external agencies (14%, 3 Votes)
Total Voters: 21
Start Date: August 1, 2011 @ 12:00 AM
End Date: No Expiry
What do your internal clients see as the biggest value your in-house team adds to the firm?
- Responsiveness and timeliness (30%, 14 Votes)
- Knowledge of the business/culture of the firm (28%, 13 Votes)
- Cost effectiveness (24%, 11 Votes)
- Brand expertise (13%, 6 Votes)
- Diverse creative talent (5%, 2 Votes)
Total Voters: 46
Start Date: July 1, 2011 @ 12:00 AM
End Date: No Expiry
What are the top client bad habits you want to break?
- Lack of planning and time management. Let us know about a job before it’s on fire. (85%, 51 Votes)
- “Hurry up and wait” phantom deadlines. (43%, 26 Votes)
- Want-to-be art director syndrome -- “I mocked it up in PowerPoint. Match this.” (38%, 23 Votes)
- Complaining about costs after sending through umpteen rounds of edits and scope changes. (10%, 6 Votes)
Total Voters: 60
Start Date: June 3, 2011 @ 10:47 AM
End Date: No Expiry
Who owns the brand in your firm?
- Marketing owns the brand, with support from upper management (42%, 10 Votes)
- Our team owns it, but we have trouble enforcing it without higher backing (29%, 7 Votes)
- Nobody truly owns it — The firm does not place a premium on brand value (17%, 4 Votes)
- Marketing owns the brand, with lukewarm support from upper management (12%, 3 Votes)
Total Voters: 24
Start Date: May 15, 2011 @ 10:43 PM
End Date: No Expiry
How centralized are your creative services, and how well do you partner with other creative teams?
- The majority of design is centralized, with a few outliers (57%, 49 Votes)
- Web design is separate from our group (36%, 31 Votes)
- Presentations (PowerPoint) is separate from our group (30%, 26 Votes)
- All design and brand oversight is centralized with our team (27%, 23 Votes)
- Multimedia is separate from our group (21%, 18 Votes)
Total Voters: 86
Start Date: April 1, 2011 @ 12:00 AM
End Date: No Expiry
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